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Games Global

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Overseas revenue, user acquisition, publishing and regional rankings for mobile, SLG and casual games.

Quarterly Revenue Distribution of Chinese SLG Games Overseas (2024)
InfographicsGames Global

In 2024, revenue from Chinese SLG strategy games overseas continued to grow, with the US market contributing the largest share but slightly declining, while Japan and South Korea steadily increased.

2026-05-01
Rise of Kingdoms · 2023 Overseas Revenue: 1,200 Million USDLords Mobile · 2023 Overseas Revenue: 800 Million USDState of Survival · 2023 Overseas Revenue: 600 Million USDPuzzles & Survival · 2023 Overseas Revenue: 500 Million USDKing of Avalon · 2023 Overseas Revenue: 400 Million USD
StatisticsGames Global
行业估算 / Sensor Tower & App Annie2026-04-30
2024 In-Depth Analysis Report: Chinese SLG & Strategy Games Going Global
ReportsGames Global

Based on public data and industry estimates, this report provides an objective analysis of the current status, drivers, challenges, and recommendations for Chinese SLG/strategy games going global in 2024.

2026-04-29
2020 · Revenue (USD Billion): 30 USD Billion2021 · Revenue (USD Billion): 45 USD Billion2022 · Revenue (USD Billion): 50 USD Billion2023 · Revenue (USD Billion): 55 USD Billion2024 · Revenue (USD Billion): 60 USD Billion
StatisticsGames Global
行业估算 / 伽马数据2026-04-28
North America: 35 % (35%)Europe: 25 % (25%)Southeast Asia: 15 % (15%)Japan & South Korea: 10 % (10%)Middle East: 10 % (10%)Others: 5 % (5%)
StatisticsGames Global
行业估算/Sensor Tower2026-04-27
2019 · Revenue (USD Billion): 50 USD Billion2020 · Revenue (USD Billion): 60 USD Billion2021 · Revenue (USD Billion): 80 USD Billion2022 · Revenue (USD Billion): 95 USD Billion2023 · Revenue (USD Billion): 110 USD Billion2024 · Revenue (USD Billion): 125 USD Billion
StatisticsGames Global
行业估算 / 公开数据综合2026-04-26
2024 Game User Acquisition Channel Mix by Key Markets
InfographicsGames Global

This infographic compares the user acquisition channel mix across four key game markets (US, Japan, South Korea, and Southeast Asia), highlighting how spending on Facebook, Google, TikTok, and other channels varies by region.

2026-04-25
Genshin Impact · Spending (Million USD): 50 Million USDPUBG Mobile · Spending (Million USD): 45 Million USDRise of Kingdoms · Spending (Million USD): 35 Million USDLast Fortress · Spending (Million USD): 30 Million USDAFK Arena · Spending (Million USD): 25 Million USDMobile Legends · Spending (Million USD): 22 Million USDClash of Kings · Spending (Million USD): 20 Million USDAge of Empires Mobile · Spending (Million USD): 18 Million USDState of Survival · Spending (Million USD): 15 Million USDArena of Valor · Spending (Million USD): 12 Million USD
StatisticsGames Global
行业估算2026-04-24
2024 In-Depth Analysis of User Acquisition for Chinese Mobile Games Going Global: Status, Drivers, Challenges, and Recommendations
ReportsGames Global

This report provides an in-depth analysis of the current state of user acquisition for Chinese mobile games in overseas markets in 2024, covering key drivers, challenges, and actionable recommendations to inform data-driven strategies for going global.

2026-04-23
2019 · China Game Global UA Spending (USD Billion): 32 Billion USD2020 · China Game Global UA Spending (USD Billion): 45 Billion USD2021 · China Game Global UA Spending (USD Billion): 52 Billion USD2022 · China Game Global UA Spending (USD Billion): 48 Billion USD2023 · China Game Global UA Spending (USD Billion): 44 Billion USD
StatisticsGames Global
行业估算2026-04-22
North America: 30 % (30%)Europe: 25 % (25%)Southeast Asia: 20 % (20%)Japan & Korea: 10 % (10%)MENA: 10 % (10%)Others: 5 % (5%)
StatisticsGames Global
行业估算2026-04-21
2019 · UA Spending (USD Billion): 12 USD Billion2020 · UA Spending (USD Billion): 15 USD Billion2021 · UA Spending (USD Billion): 21 USD Billion2022 · UA Spending (USD Billion): 26 USD Billion2023 · UA Spending (USD Billion): 31 USD Billion2024 · UA Spending (USD Billion): 35 USD Billion
StatisticsGames Global
行业估算 / App Growing2026-04-20