Top 10 Chinese Mobile Games by Overseas UA Spending in Q3 2024
In Q3 2024, Genshin Impact, PUBG Mobile, and Rise of Kingdoms ranked top 3 among Chinese mobile games by overseas user acquisition spending.
Market Overview
In Q3 2024, the overseas UA (user acquisition) spending market for Chinese mobile games remained active. According to industry estimates, the top 10 games spent over $250 million in total, up 8% quarter-over-quarter, reflecting increased investment in overseas customer acquisition.
Top 10 Highlights
- #1: Genshin Impact (~$50M), leading the ranking due to high ARPU and global influence.
- #2: PUBG Mobile (~$45M), with UA concentrated in Southeast Asia and Latin America.
- #3: Rise of Kingdoms (~$35M), a benchmark for SLG user acquisition.
- #4: Last Fortress (~$30M), the post-apocalyptic theme continues to attract spending.
- #5: AFK Arena (~$25M), idle RPG maintains strong UA investment.
- #6: Mobile Legends (~$22M), MOBA with robust UA in Southeast Asia.
- #7: Clash of Kings (~$20M), veteran SLG still active.
- #8: Age of Empires Mobile (~$18M), new title saw UA spike.
- #9: State of Survival (~$15M), strategy game with steady UA.
- #10: Arena of Valor (~$12M), expanding into new markets.
Trend Analysis
- Primary UA channels remain Google Ads and Meta, together accounting for over 70% of spending.
- Video ad creatives share rose to 65%, with rewarded video and playable ads becoming popular formats.
- Spending leaders are still dominated by top-tier developers and mature products, but new games use UA to quickly acquire users.
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