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Games Global

36

Overseas revenue, user acquisition, publishing and regional rankings for mobile, SLG and casual games.

2024 Game User Acquisition Channel Mix by Key Markets
InfographicsGames Global

2024 Game User Acquisition Channel Mix by Key Markets

This infographic compares the user acquisition channel mix across four key game markets (US, Japan, South Korea, and Southeast Asia), highlighting how spending on Facebook, Google, TikTok, and other channels varies by region.

2026-04-25
Genshin Impact · Spending (Million USD): 50 Million USDPUBG Mobile · Spending (Million USD): 45 Million USDRise of Kingdoms · Spending (Million USD): 35 Million USDLast Fortress · Spending (Million USD): 30 Million USDAFK Arena · Spending (Million USD): 25 Million USDMobile Legends · Spending (Million USD): 22 Million USDClash of Kings · Spending (Million USD): 20 Million USDAge of Empires Mobile · Spending (Million USD): 18 Million USDState of Survival · Spending (Million USD): 15 Million USDArena of Valor · Spending (Million USD): 12 Million USD
StatisticsGames Global

Top 10 Chinese Mobile Games by Overseas UA Spending in Q3 2024

行业估算2026-04-24
2024 In-Depth Analysis of User Acquisition for Chinese Mobile Games Going Global: Status, Drivers, Challenges, and Recommendations
ReportsGames Global

2024 In-Depth Analysis of User Acquisition for Chinese Mobile Games Going Global: Status, Drivers, Challenges, and Recommendations

This report provides an in-depth analysis of the current state of user acquisition for Chinese mobile games in overseas markets in 2024, covering key drivers, challenges, and actionable recommendations to inform data-driven strategies for going global.

2026-04-23
2019 · China Game Global UA Spending (USD Billion): 32 Billion USD2020 · China Game Global UA Spending (USD Billion): 45 Billion USD2021 · China Game Global UA Spending (USD Billion): 52 Billion USD2022 · China Game Global UA Spending (USD Billion): 48 Billion USD2023 · China Game Global UA Spending (USD Billion): 44 Billion USD
StatisticsGames Global

Annual Comparison of China's Game Global UA Spending, 2019-2023

行业估算2026-04-22
North America: 30 % (30%)Europe: 25 % (25%)Southeast Asia: 20 % (20%)Japan & Korea: 10 % (10%)MENA: 10 % (10%)Others: 5 % (5%)
StatisticsGames Global

Global Game UA Regional Distribution 2024: North America and Europe Account for Over Half

行业估算2026-04-21
2019 · UA Spending (USD Billion): 12 USD Billion2020 · UA Spending (USD Billion): 15 USD Billion2021 · UA Spending (USD Billion): 21 USD Billion2022 · UA Spending (USD Billion): 26 USD Billion2023 · UA Spending (USD Billion): 31 USD Billion2024 · UA Spending (USD Billion): 35 USD Billion
StatisticsGames Global

China Game Overseas User Acquisition Spending Trends 2019-2024

行业估算 / App Growing2026-04-20