2024 China SLG Game Overseas Revenue by Region: North America and Europe Account for Over 60%

Regional Revenue Distribution Overview

Based on industry estimates, the 2024 regional revenue breakdown for Chinese SLG (strategy) games overseas is as follows:

• North America: 35% – As the world's largest gaming market, North American players have high willingness to pay for SLG titles, with top products like Rise of Kingdoms and Lords Mobile performing strongly.
• Europe: 25% – The European market is also mature, with Germany, the UK, and France being major contributors. Users have high acceptance of medieval and fantasy-themed SLGs.
• Southeast Asia: 15% – Benefiting from demographic dividends and mobile internet penetration, markets like Thailand, Indonesia, and the Philippines are growing rapidly, with effective localization (e.g., local languages, festive events).
• Japan & South Korea: 10% – Players in Japan and South Korea prefer highly localized SLGs, such as Three Kingdoms or anime-style themes. Chinese developers have successfully entered through IP collaborations (e.g., Romance of the Three Kingdoms).
• Middle East: 10% – Gulf countries like Saudi Arabia and UAE have high ARPU users, with strong demand for Arabian-themed SLGs (e.g., King of Sultans).
• Others: 5% – Including Latin America, Africa, and Oceania; although the overall share is small, growth is notable, especially in Brazil.

Trends

Compared to 2023, the combined share of North America and Europe has slightly decreased (from 65% to 60%), while Southeast Asia and the Middle East each rose by 2-3 percentage points, reflecting Chinese SLG developers' accelerated expansion into emerging markets. Japan and South Korea remained stable.

Drivers

• North America & Europe: Brand effects and mature user acquisition systems (e.g., Facebook, Google Ads) remain core growth engines.
• Southeast Asia: Local publishing and community operations (e.g., collaborating with local KOLs) have been effective, and the SLG genre aligns well with local strategy gaming culture.
• Middle East: High-net-worth users prefer heavy strategy games; Chinese developers offer customized content (e.g., Arabic voiceovers, local festivals).

Data source: Industry comprehensive estimates, referencing Sensor Tower, Newzoo, and financial reports of several listed gaming companies.