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Games Global

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Overseas revenue, user acquisition, publishing and regional rankings for mobile, SLG and casual games.

Chinese Game Going Global: 2024 Localization Cost Breakdown in 4 Key Markets
InfographicsGames Global

A stacked bar chart comparing localization cost breakdowns in the US, Japan, Korea, and Southeast Asia, highlighting market-specific strategies.

2026-05-11
miHoYo · Overseas Revenue (USD billion): 12.5 USD billion / %miHoYo · Localization Investment Ratio (%): 50 USD billion / %Tencent · Overseas Revenue (USD billion): 10.8 USD billion / %Tencent · Localization Investment Ratio (%): 40 USD billion / %NetEase · Overseas Revenue (USD billion): 7.6 USD billion / %NetEase · Localization Investment Ratio (%): 35 USD billion / %Lilith Games · Overseas Revenue (USD billion): 5.2 USD billion / %Lilith Games · Localization Investment Ratio (%): 30 USD billion / %37Games · Overseas Revenue (USD billion): 4.8 USD billion / %37Games · Localization Investment Ratio (%): 28 USD billion / %FunPlus · Overseas Revenue (USD billion): 4.3 USD billion / %FunPlus · Localization Investment Ratio (%): 32 USD billion / %IGG · Overseas Revenue (USD billion): 3.9 USD billion / %IGG · Localization Investment Ratio (%): 25 USD billion / %Shell Software · Overseas Revenue (USD billion): 3.2 USD billion / %Shell Software · Localization Investment Ratio (%): 27 USD billion / %Happy Elements · Overseas Revenue (USD billion): 2.8 USD billion / %Happy Elements · Localization Investment Ratio (%): 45 USD billion / %Hypergryph · Overseas Revenue (USD billion): 2.5 USD billion / %Hypergryph · Localization Investment Ratio (%): 40 USD billion / %
StatisticsGames Global
SensorTower / 行业估算2026-05-10
2020 · China Game Overseas Revenue (billion USD): 154.5 billion USD2021 · China Game Overseas Revenue (billion USD): 180.1 billion USD2022 · China Game Overseas Revenue (billion USD): 173.5 billion USD2023 · China Game Overseas Revenue (billion USD): 163.7 billion USD2024 · China Game Overseas Revenue (billion USD): 185 billion USD
StatisticsGames Global
伽马数据 / 中国音数协游戏工委2026-05-09
United States: 32 % (32%)Japan: 18 % (18%)Southeast Asia: 15 % (15%)Europe: 12 % (12%)South Korea: 7 % (7%)Others: 16 % (16%)
StatisticsGames Global
行业估算 / 游戏产业报告2026-05-08
2018 · Overseas Revenue (USD B): 95.1 USD B2019 · Overseas Revenue (USD B): 111.6 USD B2020 · Overseas Revenue (USD B): 154.5 USD B2021 · Overseas Revenue (USD B): 180.1 USD B2022 · Overseas Revenue (USD B): 173.5 USD B2023 · Overseas Revenue (USD B): 163.7 USD B
StatisticsGames Global
伽马数据 / 中国游戏产业报告2026-05-07