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“买量” — 8 results
2024 China Casual Games Going Global Report: Status, Drivers, Challenges and Recommendations
The report analyzes that in 2024, China's casual and hyper-casual game overseas revenue reached about $8.5 billion, with growth slowing to 12%, facing challenges like homogenization and rising user acquisition costs, recommending breakout through innovative gameplay and localization.
2025 In-Depth Analysis of Chinese Casual & Hyper-Casual Games Going Global: Status, Drivers, Challenges, and Recommendations
Based on public data and industry estimates, this report outlines the current status of Chinese casual & hyper-casual game overseas expansion, analyzes key drivers (ad monetization, TikTok ecosystem, emerging market penetration), highlights major challenges (rising UA costs, platform policy volatility, gameplay homogenization), and offers practical recommendations on differentiation, hybrid monetization, and localized operations.
2024 Game User Acquisition Channel Mix by Key Markets
This infographic compares the user acquisition channel mix across four key game markets (US, Japan, South Korea, and Southeast Asia), highlighting how spending on Facebook, Google, TikTok, and other channels varies by region.
Top 10 Chinese Mobile Games by Overseas UA Spending in Q3 2024
2024 In-Depth Analysis of User Acquisition for Chinese Mobile Games Going Global: Status, Drivers, Challenges, and Recommendations
This report provides an in-depth analysis of the current state of user acquisition for Chinese mobile games in overseas markets in 2024, covering key drivers, challenges, and actionable recommendations to inform data-driven strategies for going global.