📑 Reports
5 items across 13 going-global columns
2024 In-depth Report on Creator Marketing for Chinese Enterprises Going Global: Status, Drivers, Challenges and Recommendations
This report analyzes the current state of creator marketing for Chinese enterprises going global on short-video and social media platforms, explores growth drivers, key challenges, and provides actionable strategic recommendations.
2025 In-Depth Report on Live Commerce Going Global: Status, Drivers, and Strategic Recommendations
Based on public data and industry estimates, this report analyzes the current scale, key drivers, major challenges of Chinese live commerce going global in 2025, and offers actionable recommendations.
In-depth Report on Content Localization for Chinese Short Video Platforms Going Global: Status, Drivers, Challenges and Recommendations
This report analyzes the current state of content localization for Chinese short video platforms overseas, explores four key drivers—culture, language, algorithm and regulation—examines core challenges such as talent, cost, efficiency and cultural conflicts, and offers systematic recommendations.
2025 In-Depth Analysis of Overseas Social Media Platforms: Status, Drivers, Challenges, and Recommendations for Chinese Enterprises Going Global
This report analyzes the competitive landscape, user growth drivers, compliance and content ecosystem challenges of major overseas social media platforms (TikTok, Instagram, YouTube, etc.), and offers platform selection and operational strategy recommendations for Chinese enterprises expanding globally.
2024 In-Depth Report on TikTok Going Global: Status, Drivers, Challenges, and Recommendations
This report analyzes TikTok's global user base, e-commerce and ad revenue status, growth drivers, challenges such as regulation, competition, and localization, and offers recommendations for Chinese companies going overseas: prioritize compliance, localize content, and diversify platform strategies.