📑 Reports
5 items across 13 going-global columns
2025 In-Depth Analysis of Chinese Casual & Hyper-Casual Games Going Global: Status, Drivers, Challenges, and Recommendations
Based on public data and industry estimates, this report outlines the current status of Chinese casual & hyper-casual game overseas expansion, analyzes key drivers (ad monetization, TikTok ecosystem, emerging market penetration), highlights major challenges (rising UA costs, platform policy volatility, gameplay homogenization), and offers practical recommendations on differentiation, hybrid monetization, and localized operations.
2024 China Casual Games Going Global Report: Status, Drivers, Challenges and Recommendations
The report analyzes that in 2024, China's casual and hyper-casual game overseas revenue reached about $8.5 billion, with growth slowing to 12%, facing challenges like homogenization and rising user acquisition costs, recommending breakout through innovative gameplay and localization.
2024 In-Depth Analysis of China's Mobile Game Going Global: Status, Drivers, Challenges and Recommendations
Based on public data and industry estimates, this report analyzes the market size, key drivers, core challenges of Chinese mobile game going global in 2024, and provides recommendations.
2024 In-Depth Analysis Report: Chinese SLG & Strategy Games Going Global
Based on public data and industry estimates, this report provides an objective analysis of the current status, drivers, challenges, and recommendations for Chinese SLG/strategy games going global in 2024.
2024 In-Depth Analysis of User Acquisition for Chinese Mobile Games Going Global: Status, Drivers, Challenges, and Recommendations
This report provides an in-depth analysis of the current state of user acquisition for Chinese mobile games in overseas markets in 2024, covering key drivers, challenges, and actionable recommendations to inform data-driven strategies for going global.