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Cross-border E-commerce

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Marketplace data and DTC, product-selection and compliance insight across Amazon, TikTok Shop, Temu and SHEIN.

2024 Temu vs SHEIN Global GMV Comparison: US, Europe, and Southeast Asia
InfographicsCross-border E-commerce

This infographic compares the GMV of Temu and SHEIN in the US, Europe, and Southeast Asia in 2024, showing Temu's lead in the US and SHEIN's strength in Europe.

2026-07-06
Temu · Downloads (millions): 52 million downloadsSHEIN · Downloads (millions): 38 million downloadsAmazon · Downloads (millions): 28 million downloadsShopee · Downloads (millions): 21 million downloadsAliExpress · Downloads (millions): 18 million downloads
StatisticsCross-border E-commerce
Sensor Tower / 行业估算2026-07-05
2021 · SHEIN: 200 Billion USD2021 · Temu: 0 Billion USD2022 · SHEIN: 300 Billion USD2022 · Temu: 5 Billion USD2023 · SHEIN: 450 Billion USD2023 · Temu: 140 Billion USD
StatisticsCross-border E-commerce
行业估算 / Industry Estimates2026-07-04
United States: 60 % (60%)Europe: 25 % (25%)Southeast Asia & Others: 15 % (15%)
StatisticsCross-border E-commerce
行业估算 / Industry Estimates2026-07-03
2018 · SHEIN: 4 USD Billion2019 · SHEIN: 7 USD Billion2020 · SHEIN: 10 USD Billion2021 · SHEIN: 20 USD Billion2022 · SHEIN: 29 USD Billion2023 · SHEIN: 45 USD Billion2018 · Temu: 0 USD Billion2019 · Temu: 0 USD Billion2020 · Temu: 0 USD Billion2021 · Temu: 0 USD Billion2022 · Temu: 1 USD Billion2023 · Temu: 18 USD Billion
StatisticsCross-border E-commerce
行业估算 / The Information, Bloomberg2026-07-02