2024 Temu vs SHEIN Global GMV Comparison: US, Europe, and Southeast Asia

Temu vs SHEIN Global GMV Comparison (2024)

Background

Temu and SHEIN, as representatives of Chinese cross-border e-commerce, are expanding rapidly worldwide. This infographic, based on industry estimates, compares their Gross Merchandise Volume (GMV) across three regions: the US, Europe, and Southeast Asia.

Key Findings

• US Market: Temu, leveraging low-price strategy and heavy marketing, leads SHEIN by approximately 30% in GMV.
• European Market: SHEIN, with its fashion focus and localized operations, outperforms Temu by about 20% in GMV.
• Southeast Asia: Their GMV is comparable, with Temu slightly ahead, but both remain relatively small.

Data Interpretation

• The chart is a stacked bar chart showing GMV contribution by region.
• Bar height represents total GMV (in USD billions), with colored segments indicating regional shares.
• Data are estimated based on public financial reports and industry analysts; deviations may exist.

Implications

• Temu has successfully replicated the Pinduoduo model in the US, while SHEIN maintains an edge in fashion.
• Europe is a key competitive battleground; Southeast Asia holds untapped potential.
• Future success will hinge on logistics, compliance, and localization capabilities.