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Cross-border E-commerce

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Marketplace data and DTC, product-selection and compliance insight across Amazon, TikTok Shop, Temu and SHEIN.

Multi-Market Comparison: TikTok Shop Global GMV Composition Analysis (2024 Estimate)
InfographicsCross-border E-commerce

This infographic compares the GMV category composition of TikTok Shop across five markets: US, UK, Indonesia, Thailand, and Vietnam, highlighting Southeast Asia's dominance and regional consumption differences.

2026-07-01
Indonesia · GMV (US$ billion): 50 US$ billionThailand · GMV (US$ billion): 20 US$ billionVietnam · GMV (US$ billion): 15 US$ billionMalaysia · GMV (US$ billion): 10 US$ billionPhilippines · GMV (US$ billion): 8 US$ billion
StatisticsCross-border E-commerce
行业估算 / Industry Estimate2026-06-30
2022 · Global GMV (USD billion): 4.4 USD billion2023 · Global GMV (USD billion): 20 USD billion2024 · Global GMV (USD billion): 35 USD billion
StatisticsCross-border E-commerce
行业估算 / 公开报道2026-06-29
Southeast Asia: 65 % (65%)United States: 20 % (20%)Europe: 10 % (10%)Others: 5 % (5%)
StatisticsCross-border E-commerce
行业估算综合公开报道(The Information、晚点LatePost等)2026-06-28
2020 · Global GMV (billion USD): 0.1 billion USD2021 · Global GMV (billion USD): 0.6 billion USD2022 · Global GMV (billion USD): 4.4 billion USD2023 · Global GMV (billion USD): 20 billion USD2024 · Global GMV (billion USD): 50 billion USD2025E · Global GMV (billion USD): 70 billion USD
StatisticsCross-border E-commerce
行业估算 / Industry estimates2026-06-27