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Cross-border E-commerce

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Marketplace data and DTC, product-selection and compliance insight across Amazon, TikTok Shop, Temu and SHEIN.

North America: 58 % (58%)Europe: 25 % (25%)Asia-Pacific: 10 % (10%)Others: 7 % (7%)
StatisticsCross-border E-commerce
行业估算2026-07-23
2020 · Export Value (100 million RMB): 11,200 100 million RMB2021 · Export Value (100 million RMB): 14,400 100 million RMB2022 · Export Value (100 million RMB): 15,300 100 million RMB2023 · Export Value (100 million RMB): 18,300 100 million RMB2024 · Export Value (100 million RMB): 21,000 100 million RMB
StatisticsCross-border E-commerce
中国海关总署 / 行业估算2026-07-23
Shopee · Monthly Active Users (Million): 320 MillionLazada · Monthly Active Users (Million): 180 MillionTokopedia · Monthly Active Users (Million): 90 MillionTiki · Monthly Active Users (Million): 30 MillionBukalapak · Monthly Active Users (Million): 25 Million
StatisticsCross-border E-commerce
行业估算 / Industry Estimates (Analysys Yi Guan, Momentum Works)2026-07-10
2021 · Shopee: 420 USD billion2021 · Lazada: 210 USD billion2022 · Shopee: 479 USD billion2022 · Lazada: 260 USD billion2023 · Shopee: 550 USD billion2023 · Lazada: 310 USD billion
StatisticsCross-border E-commerce
行业估算 / Industry Estimates2026-07-09
Shopee: 48 % (48%)Lazada: 22 % (22%)Tokopedia: 16 % (16%)Others: 14 % (14%)
StatisticsCross-border E-commerce
eMarketer / iPrice 2024行业估算2026-07-08
2018 · Shopee GMV: 3 Billion USD2019 · Shopee GMV: 5 Billion USD2020 · Shopee GMV: 8 Billion USD2021 · Shopee GMV: 12 Billion USD2022 · Shopee GMV: 15 Billion USD2023 · Shopee GMV: 18 Billion USD2018 · Lazada GMV: 2 Billion USD2019 · Lazada GMV: 3.5 Billion USD2020 · Lazada GMV: 5 Billion USD2021 · Lazada GMV: 7 Billion USD2022 · Lazada GMV: 9 Billion USD2023 · Lazada GMV: 10 Billion USD
StatisticsCross-border E-commerce
行业估算 / Industry Estimates (Momentum Works, eMarketer)2026-07-07
2024 Temu vs SHEIN Global GMV Comparison: US, Europe, and Southeast Asia
InfographicsCross-border E-commerce

This infographic compares the GMV of Temu and SHEIN in the US, Europe, and Southeast Asia in 2024, showing Temu's lead in the US and SHEIN's strength in Europe.

2026-07-06
Temu · Downloads (millions): 52 million downloadsSHEIN · Downloads (millions): 38 million downloadsAmazon · Downloads (millions): 28 million downloadsShopee · Downloads (millions): 21 million downloadsAliExpress · Downloads (millions): 18 million downloads
StatisticsCross-border E-commerce
Sensor Tower / 行业估算2026-07-05
2021 · SHEIN: 200 Billion USD2021 · Temu: 0 Billion USD2022 · SHEIN: 300 Billion USD2022 · Temu: 5 Billion USD2023 · SHEIN: 450 Billion USD2023 · Temu: 140 Billion USD
StatisticsCross-border E-commerce
行业估算 / Industry Estimates2026-07-04
United States: 60 % (60%)Europe: 25 % (25%)Southeast Asia & Others: 15 % (15%)
StatisticsCross-border E-commerce
行业估算 / Industry Estimates2026-07-03
2018 · SHEIN: 4 USD Billion2019 · SHEIN: 7 USD Billion2020 · SHEIN: 10 USD Billion2021 · SHEIN: 20 USD Billion2022 · SHEIN: 29 USD Billion2023 · SHEIN: 45 USD Billion2018 · Temu: 0 USD Billion2019 · Temu: 0 USD Billion2020 · Temu: 0 USD Billion2021 · Temu: 0 USD Billion2022 · Temu: 1 USD Billion2023 · Temu: 18 USD Billion
StatisticsCross-border E-commerce
行业估算 / The Information, Bloomberg2026-07-02
Multi-Market Comparison: TikTok Shop Global GMV Composition Analysis (2024 Estimate)
InfographicsCross-border E-commerce

This infographic compares the GMV category composition of TikTok Shop across five markets: US, UK, Indonesia, Thailand, and Vietnam, highlighting Southeast Asia's dominance and regional consumption differences.

2026-07-01
Indonesia · GMV (US$ billion): 50 US$ billionThailand · GMV (US$ billion): 20 US$ billionVietnam · GMV (US$ billion): 15 US$ billionMalaysia · GMV (US$ billion): 10 US$ billionPhilippines · GMV (US$ billion): 8 US$ billion
StatisticsCross-border E-commerce
行业估算 / Industry Estimate2026-06-30
2022 · Global GMV (USD billion): 4.4 USD billion2023 · Global GMV (USD billion): 20 USD billion2024 · Global GMV (USD billion): 35 USD billion
StatisticsCross-border E-commerce
行业估算 / 公开报道2026-06-29
Southeast Asia: 65 % (65%)United States: 20 % (20%)Europe: 10 % (10%)Others: 5 % (5%)
StatisticsCross-border E-commerce
行业估算综合公开报道(The Information、晚点LatePost等)2026-06-28
2020 · Global GMV (billion USD): 0.1 billion USD2021 · Global GMV (billion USD): 0.6 billion USD2022 · Global GMV (billion USD): 4.4 billion USD2023 · Global GMV (billion USD): 20 billion USD2024 · Global GMV (billion USD): 50 billion USD2025E · Global GMV (billion USD): 70 billion USD
StatisticsCross-border E-commerce
行业估算 / Industry estimates2026-06-27
2024 Amazon Global Market Multi-Dimension Comparison: GMV, Advertising & Subscription Revenue
InfographicsCross-border E-commerce

Stacked chart comparing distribution of GMV, advertising, subscription, and logistics revenue across US, Europe, and Japan markets.

2026-04-01
Electronics · Sales Share (%): 38 %Home & Kitchen · Sales Share (%): 26 %Apparel & Shoes · Sales Share (%): 18 %Sports & Outdoors · Sales Share (%): 11 %Beauty & Personal Care · Sales Share (%): 7 %
StatisticsCross-border E-commerce
行业估算 / 基于Marketplace Pulse、Jungle Scout等公开数据2026-03-31
2019 · Annual Sales (Billion USD): 20 Billion USD2020 · Annual Sales (Billion USD): 28 Billion USD2021 · Annual Sales (Billion USD): 40 Billion USD2022 · Annual Sales (Billion USD): 35 Billion USD2023 · Annual Sales (Billion USD): 39 Billion USD
StatisticsCross-border E-commerce
MarketPulse / 行业估算2026-03-30
North America: 60 % (60%)Europe: 25 % (25%)Asia-Pacific & Others: 15 % (15%)
StatisticsCross-border E-commerce
行业估算(基于2024财报与市场报告)2026-03-29
2018 · Global Revenue (USD billion): 2,329 USD billion2019 · Global Revenue (USD billion): 2,805 USD billion2020 · Global Revenue (USD billion): 3,861 USD billion2021 · Global Revenue (USD billion): 4,698 USD billion2022 · Global Revenue (USD billion): 5,140 USD billion2023 · Global Revenue (USD billion): 5,748 USD billion
StatisticsCross-border E-commerce
Amazon Annual Reports / 亚马逊年报2026-03-28
United States · Fine Amount (USD billion): 12.5 USD billionEuropean Union · Fine Amount (USD billion): 9.5 USD billionJapan · Fine Amount (USD billion): 4.5 USD billionUnited Kingdom · Fine Amount (USD billion): 3.8 USD billionAustralia · Fine Amount (USD billion): 2.2 USD billionCanada · Fine Amount (USD billion): 1.8 USD billionIndia · Fine Amount (USD billion): 1.5 USD billionBrazil · Fine Amount (USD billion): 1.2 USD billionSouth Korea · Fine Amount (USD billion): 1 USD billionMexico · Fine Amount (USD billion): 0.8 USD billion
StatisticsCross-border E-commerce
各国税务机关公告 / 世界银行 / 行业估算2026-03-27
2020 · Export Value: 1.69 CNY Trillion2021 · Export Value: 1.98 CNY Trillion2022 · Export Value: 2.11 CNY Trillion2023 · Export Value: 2.25 CNY Trillion
StatisticsCross-border E-commerce
中国海关总署 / 行业估算2026-03-26
VAT Issues: 45 % (45%)Customs Duties Issues: 25 % (25%)Income Tax Issues: 15 % (15%)Transfer Pricing Issues: 10 % (10%)Other Issues: 5 % (5%)
StatisticsCross-border E-commerce
行业估算 / Industry Estimates2026-03-25