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Short Video & Social

36

TikTok, creator marketing, live commerce and content-localization data for overseas reach.

Regional User Distribution Comparison of Major Short Video Platforms in 2025
InfographicsShort Video & Social

Regional User Distribution Comparison of Major Short Video Platforms in 2025

This infographic uses a stacked bar chart to show the monthly active user distribution of TikTok, Instagram, YouTube Shorts, and Facebook Reels across North America, Europe, Asia-Pacific, Latin America, and other regions, highlighting each platform's regional strengths.

2026-06-09
Facebook · MAU (Billions): 30 BillionsYouTube · MAU (Billions): 25 BillionsWhatsApp · MAU (Billions): 20 BillionsTikTok · MAU (Billions): 18.8 BillionsWeChat · MAU (Billions): 17.5 BillionsInstagram · MAU (Billions): 16 BillionsFacebook Messenger · MAU (Billions): 10 BillionsTelegram · MAU (Billions): 9 BillionsSnapchat · MAU (Billions): 8 BillionsDouyin · MAU (Billions): 7.5 Billions
StatisticsShort Video & Social

2024 Global Social Platform MAU Ranking: TikTok Surpasses WeChat to Rank Fourth

Industry estimates / DataReportal2026-06-08
2025 In-Depth Analysis of Overseas Social Media Platforms: Status, Drivers, Challenges, and Recommendations for Chinese Enterprises Going Global
ReportsShort Video & Social

2025 In-Depth Analysis of Overseas Social Media Platforms: Status, Drivers, Challenges, and Recommendations for Chinese Enterprises Going Global

This report analyzes the competitive landscape, user growth drivers, compliance and content ecosystem challenges of major overseas social media platforms (TikTok, Instagram, YouTube, etc.), and offers platform selection and operational strategy recommendations for Chinese enterprises expanding globally.

2026-06-07
2019 · Global Social Media Ad Spend (Billion USD): 80 Billion USD2020 · Global Social Media Ad Spend (Billion USD): 90 Billion USD2021 · Global Social Media Ad Spend (Billion USD): 115 Billion USD2022 · Global Social Media Ad Spend (Billion USD): 130 Billion USD2023 · Global Social Media Ad Spend (Billion USD): 150 Billion USD
StatisticsShort Video & Social

Annual Comparison of Overseas Social Media Ad Market Size (2019-2023)

eMarketer / Statista / 行业估算2026-06-06
Asia-Pacific: 50 % (50%)North America: 10 % (10%)Europe: 15 % (15%)Latin America: 12 % (12%)Middle East & Africa: 13 % (13%)
StatisticsShort Video & Social

Global Social Media User Regional Distribution 2023: Asia-Pacific Dominates, Chinese Enterprises Eye Diverse Markets

We Are Social / Statista 行业估算2026-06-05
2019 · TikTok Global MAU (100M): 6.8 100M2020 · TikTok Global MAU (100M): 8.5 100M2021 · TikTok Global MAU (100M): 10 100M2022 · TikTok Global MAU (100M): 12 100M2023 · TikTok Global MAU (100M): 15 100M2024 · TikTok Global MAU (100M): 17 100M
StatisticsShort Video & Social

TikTok Global MAU Growth Trend Over the Last 6 Years (2019-2024)

行业估算 / 公开报告综合2026-06-04