91

Search

品牌出海” — 36 results

2023 Revenue Comparison of Top 3 Chinese Overseas Brands by Region (Stacked)
InfographicsBrand Globalization

This infographic uses a stacked bar chart to show the revenue distribution and comparison of SHEIN, Temu, and TikTok across five key global regions in 2023.

2026-05-05
ByteDance · Brand Value (USD billion): 2,170 USD billionXiaomi · Brand Value (USD billion): 920 USD billionLenovo · Brand Value (USD billion): 650 USD billionSHEIN · Brand Value (USD billion): 530 USD billionBYD · Brand Value (USD billion): 380 USD billionHaier · Brand Value (USD billion): 350 USD billionHisense · Brand Value (USD billion): 330 USD billionTencent · Brand Value (USD billion): 310 USD billionAlibaba · Brand Value (USD billion): 290 USD billionHuawei · Brand Value (USD billion): 240 USD billion
StatisticsBrand Globalization
Google / Kantar BrandZ 2024中国全球化品牌50强2026-05-04
2025 Chinese Consumer Electronics Brands Going Global: The Transformation Path from ‘Value for Money’ to ‘Brand Value’
ReportsBrand Globalization

This report examines the shift from price-driven to brand-driven overseas strategies of Chinese consumer electronics brands such as Xiaomi, Huawei, and OPPO, covering status, drivers, challenges, and recommendations.

2026-05-03
Global Market Landscape of Chinese Smartphone Brands: Regional Share and Growth Comparison (2024 Est.)
InfographicsBrand Globalization

Based on industry estimates, this infographic compares the market share and growth of Huawei, Xiaomi, Transsion, and OPPO across Southeast Asia, Africa, Europe, and Latin America, highlighting multi-dimensional differences in Chinese brands' globalization.

2026-07-23
Chinese Brands Going Overseas in Southeast Asia: Market Outlook 2024–2025
Market OutlookRankings & Insights

Chinese brands' share in Southeast Asia e-commerce market is expected to steadily increase in 2024–2025, driven by localization strategies and supply chain advantages, while still facing geopolitical and local competition challenges.

2026-07-04
2018 · Market Size: 120 Billion USD2019 · Market Size: 180 Billion USD2020 · Market Size: 280 Billion USD2021 · Market Size: 420 Billion USD2022 · Market Size: 580 Billion USD2023 · Market Size: 750 Billion USD
StatisticsBrand Globalization
行业估算 / Industry Estimate2026-07-23
2018 · Global Creator Marketing Market Size (USD Billion): 5 USD Billion2019 · Global Creator Marketing Market Size (USD Billion): 6.5 USD Billion2020 · Global Creator Marketing Market Size (USD Billion): 8 USD Billion2021 · Global Creator Marketing Market Size (USD Billion): 11 USD Billion2022 · Global Creator Marketing Market Size (USD Billion): 15 USD Billion2023 · Global Creator Marketing Market Size (USD Billion): 21 USD Billion
StatisticsShort Video & Social
综合eMarketer / Influencer Marketing Hub / 行业估算2026-06-24
ByteDance · Brand Value (USD B): 25 USD BillionLenovo · Brand Value (USD B): 18 USD BillionHuawei · Brand Value (USD B): 14 USD BillionXiaomi · Brand Value (USD B): 11 USD BillionAlibaba · Brand Value (USD B): 9.5 USD BillionShein · Brand Value (USD B): 8 USD BillionTencent · Brand Value (USD B): 6.5 USD BillionHaier · Brand Value (USD B): 4.5 USD BillionOPPO · Brand Value (USD B): 3.5 USD Billionvivo · Brand Value (USD B): 2.5 USD Billion
StatisticsRankings & Insights
行业估算2026-06-17
2019 · Export Value (Billion USD): 5 Billion USD2020 · Export Value (Billion USD): 4 Billion USD2021 · Export Value (Billion USD): 10 Billion USD2022 · Export Value (Billion USD): 20 Billion USD2023 · Export Value (Billion USD): 50 Billion USD
StatisticsBrand Globalization
中国汽车工业协会 / 行业估算2026-05-02
Southeast Asia: 35 % (35%)Europe: 25 % (25%)North America: 20 % (20%)Latin America: 12 % (12%)Africa: 8 % (8%)
StatisticsBrand Globalization
行业估算 / 阿里研究院2026-05-01
2019 · Exports (10,000 units): 25.4 10,000 units2020 · Exports (10,000 units): 29.6 10,000 units2021 · Exports (10,000 units): 62.6 10,000 units2022 · Exports (10,000 units): 112.1 10,000 units2023 · Exports (10,000 units): 173.5 10,000 units2024E · Exports (10,000 units): 230 10,000 units
StatisticsBrand Globalization
中国汽车工业协会 / 行业估算2026-04-30
China DTC Brand Globalization Outlook 2025-2026: Slower Growth but Opportunities Remain
Market OutlookBrand Globalization

Over the next two years, overseas revenue growth for Chinese DTC brands is expected to slow from ~30% in 2024 to around 20%, yet emerging markets and niche categories offer continued opportunities.

2026-04-28
In-depth Analysis of Chinese DTC Brands Going Global in 2025: Status, Drivers, Challenges and Strategic Recommendations
ReportsBrand Globalization

This report provides a comprehensive analysis of the current landscape of Chinese DTC brands going global, summarizing three key drivers (supply chain advantages, mature digital marketing, channel fragmentation) and four challenges (low brand awareness, compliance risks, insufficient localization, capital retreat), and offering five strategic recommendations.

2026-04-26
2020 · Export Value (US$ B): 20 US$B2021 · Export Value (US$ B): 40 US$B2022 · Export Value (US$ B): 60 US$B2023 · Export Value (US$ B): 80 US$B2024E · Export Value (US$ B): 100 US$B
StatisticsBrand Globalization
行业估算 / 公开财报2026-04-25
Samsung · Shipment (million units): 12 million unitsXiaomi · Shipment (million units): 8 million unitsMotorola · Shipment (million units): 7.2 million unitsOPPO · Shipment (million units): 4 million unitsTranssion · Shipment (million units): 3.2 million units
StatisticsCountry & Regional Markets
IDC / 行业估算2026-04-24
North America: 45 % (45%)Europe: 30 % (30%)Southeast Asia: 15 % (15%)Others: 10 % (10%)
StatisticsBrand Globalization
行业估算2026-04-24
2019 · Sales (USD Billion): 20 USD Billion2020 · Sales (USD Billion): 30 USD Billion2021 · Sales (USD Billion): 45 USD Billion2022 · Sales (USD Billion): 60 USD Billion2023 · Sales (USD Billion): 80 USD Billion2024 · Sales (USD Billion): 100 USD Billion
StatisticsBrand Globalization
行业估算(综合艾瑞咨询、Statista、跨境电商行业报告)2026-04-23
2024 Multi-Market Comparison Infographic for Brand Localization
InfographicsBrand Globalization

This infographic compares the investment breakdown across five dimensions (language localization, cultural adaptation, compliance & legal, local marketing, supply chain) for five key markets: US, EU, Southeast Asia, Latin America, and Middle East.

2026-04-22
ByteDance · Investment (USD Bn): 32.5 USD BillionXiaomi · Investment (USD Bn): 18.2 USD BillionHuawei · Investment (USD Bn): 15.8 USD BillionAlibaba · Investment (USD Bn): 14.1 USD BillionTencent · Investment (USD Bn): 12.6 USD BillionBYD · Investment (USD Bn): 10.3 USD BillionHaier · Investment (USD Bn): 8.9 USD BillionMidea · Investment (USD Bn): 7.5 USD BillionDJI · Investment (USD Bn): 6.2 USD BillionOPPO · Investment (USD Bn): 5.8 USD Billion
StatisticsBrand Globalization
公司财报 / IDC / Counterpoint / 行业估算2026-04-20
2025 In-depth Analysis of Chinese Brand Globalization Localization: Status, Drivers, Challenges and Recommendations
ReportsBrand Globalization

Based on public data and reasonable estimates, this report analyzes the current state, key drivers, major challenges, and recommendations for Chinese brands' localization operations overseas.

2026-04-19
2019 · Market Size: 1,400 USD 100 million2020 · Market Size: 1,700 USD 100 million2021 · Market Size: 2,400 USD 100 million2022 · Market Size: 2,900 USD 100 million2023 · Market Size: 3,300 USD 100 million
StatisticsBrand Globalization
中国海关总署 / 行业估算2026-04-18
2018 · Localization Investment (USD Billion): 5 USD Billion2019 · Localization Investment (USD Billion): 6 USD Billion2020 · Localization Investment (USD Billion): 7.2 USD Billion2021 · Localization Investment (USD Billion): 8.8 USD Billion2022 · Localization Investment (USD Billion): 10.2 USD Billion2023 · Localization Investment (USD Billion): 12 USD Billion
StatisticsBrand Globalization
行业估算 / Industry estimates2026-04-16
China Overseas Enterprises Marketing Spend Forecast (2024-2026)
Market OutlookBrand Globalization

Over the next two years, total overseas marketing spending by Chinese companies is expected to grow steadily, with digital channels increasing share, though pace may slow due to global economic uncertainty.

2026-04-14
2018 · Export Value: 450 USD billion2019 · Export Value: 470 USD billion2020 · Export Value: 480 USD billion2021 · Export Value: 550 USD billion2022 · Export Value: 580 USD billion2023 · Export Value: 600 USD billion
StatisticsSmart Hardware & New Energy
中国海关总署 / 行业估算2026-04-13
TikTok · Followers (Million): 80 MillionShein · Followers (Million): 30 MillionHuawei · Followers (Million): 20 MillionXiaomi · Followers (Million): 15 MillionAlibaba · Followers (Million): 12 MillionDJI · Followers (Million): 10 MillionBYD · Followers (Million): 8 MillionHaier · Followers (Million): 7 MillionHisense · Followers (Million): 6 MillionLenovo · Followers (Million): 5 Million
StatisticsBrand Globalization
行业估算 / 各平台公开数据2026-04-13
2025 In-depth Report on Chinese Enterprises' Overseas Marketing: Status, Drivers, Challenges, and Recommendations
ReportsBrand Globalization

This report systematically reviews the current landscape of overseas marketing for Chinese enterprises, analyzes the dual drivers of globalization and digitalization, identifies key challenges such as cultural adaptation and data compliance, and offers actionable recommendations.

2026-04-12
2019 · Export Value (trillion RMB): 8.2 trillion RMB2020 · Export Value (trillion RMB): 9.8 trillion RMB2021 · Export Value (trillion RMB): 12.2 trillion RMB2022 · Export Value (trillion RMB): 14.5 trillion RMB2023 · Export Value (trillion RMB): 16.8 trillion RMB
StatisticsBrand Globalization
海关总署 / 行业估算2026-04-11
Samsung · Market Share: 24 %OPPO · Market Share: 20 %vivo · Market Share: 16 %Xiaomi · Market Share: 14 %Realme · Market Share: 8 %Apple · Market Share: 6 %Others · Market Share: 12 %
StatisticsCountry & Regional Markets
IDC / Counterpoint / 行业估算2026-04-09
2018 · Overseas Marketing Spend (USD Billion): 80 USD Billion2019 · Overseas Marketing Spend (USD Billion): 110 USD Billion2020 · Overseas Marketing Spend (USD Billion): 150 USD Billion2021 · Overseas Marketing Spend (USD Billion): 200 USD Billion2022 · Overseas Marketing Spend (USD Billion): 260 USD Billion2023 · Overseas Marketing Spend (USD Billion): 320 USD Billion
StatisticsBrand Globalization
行业估算 / Statista2026-04-09
2025 Chinese Brand Globalization Reputation & PR: Multi-Dimension Comparison Across 4 Key Markets
InfographicsBrand Globalization

This infographic uses a stacked bar chart to compare Chinese brands across North America, Europe, Southeast Asia, and Africa on five dimensions: brand awareness, quality perception, after-sales service, innovation, and price competitiveness, highlighting strengths and weaknesses.

2026-04-08
2024-2026 Outlook for Chinese Global Brands' Overseas Reputation and PR
Market OutlookBrand Globalization

Over the next two years, the positive mention rate for Chinese global brands overseas is expected to rise steadily, with PR strategies shifting from reactive defense to proactive trust-building.

2026-04-07
Huawei · Positive Sentiment Share: 62 %Xiaomi · Positive Sentiment Share: 57 %ByteDance · Positive Sentiment Share: 53 %Alibaba · Positive Sentiment Share: 49 %Lenovo · Positive Sentiment Share: 46 %
StatisticsBrand Globalization
基于公开社交媒体数据与行业估算2026-04-06
Chinese Enterprises Going Global: Reputation & PR Status and Strategies: 2024 In-depth Report
ReportsBrand Globalization

This report analyzes the status, drivers, key challenges, and systematic recommendations for Chinese enterprises' global reputation and PR, based on public data and industry estimates.

2026-04-05
2019 · Overseas Revenue: 40 USD billion2020 · Overseas Revenue: 35 USD billion2021 · Overseas Revenue: 37 USD billion2022 · Overseas Revenue: 30 USD billion2023 · Overseas Revenue: 28 USD billion
StatisticsBrand Globalization
公司年报 / 行业估算2026-04-04
2018 · Overseas Media Buzz Index: 100 Index points (2018=100)2019 · Overseas Media Buzz Index: 115 Index points (2018=100)2020 · Overseas Media Buzz Index: 150 Index points (2018=100)2021 · Overseas Media Buzz Index: 210 Index points (2018=100)2022 · Overseas Media Buzz Index: 240 Index points (2018=100)2023 · Overseas Media Buzz Index: 250 Index points (2018=100)
StatisticsBrand Globalization
Meltwater, Brandwatch, 行业估算2026-04-02
2018 · Market Size (USD Bn): 200 USD Billion2019 · Market Size (USD Bn): 280 USD Billion2020 · Market Size (USD Bn): 420 USD Billion2021 · Market Size (USD Bn): 620 USD Billion2022 · Market Size (USD Bn): 730 USD Billion2023 · Market Size (USD Bn): 800 USD Billion
StatisticsCross-border E-commerce
行业估算 / 综合公开报告2026-03-19