2023 Revenue Comparison of Top 3 Chinese Overseas Brands by Region (Stacked)
This infographic uses a stacked bar chart to show the revenue distribution and comparison of SHEIN, Temu, and TikTok across five key global regions in 2023.
Data Overview
This infographic is based on public financial reports and industry estimates, presenting the 2023 revenue composition of China’s top three overseas brands—SHEIN, Temu, and TikTok—in North America, Europe, Southeast Asia, Latin America, and the Middle East & Africa. Data is in billions of USD.
Key Findings
- North America: Combined revenue of ~$48B, with TikTok leading (65%) from advertising and e-commerce commissions; SHEIN (23%) from fast fashion; Temu (12%) from low-price strategy.
- Europe: Total ~$35B, TikTok (50%) and SHEIN (32%) in tight competition, Temu (18%) growing fast.
- Southeast Asia: Total ~$22B, SHEIN (45%) and TikTok (40%) nearly equal, Temu (15%) emerging.
- Latin America: Total ~$15B, Temu (40%) ahead due to aggressive promotions, SHEIN (35%), TikTok (25%).
- Middle East & Africa: Total ~$8B, SHEIN (50%) dominant in fashion, TikTok (30%) and Temu (20%) supplementary.
Trend Analysis
Each region shows distinct competitive dynamics: North America and Europe are led by TikTok’s social e-commerce ecosystem; Southeast Asia and Latin America are fierce battlegrounds for SHEIN and Temu; the Middle East & Africa rely more on low prices and fashion items. Overall, the three brands’ total overseas revenue exceeded $128B, reflecting the strong momentum of Chinese digital exports.
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