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东南亚电商” — 8 results

Chinese Brands Going Overseas in Southeast Asia: Market Outlook 2024–2025
Market OutlookRankings & Insights

Chinese brands' share in Southeast Asia e-commerce market is expected to steadily increase in 2024–2025, driven by localization strategies and supply chain advantages, while still facing geopolitical and local competition challenges.

2026-07-04
Shopee · Monthly Active Users (Million): 320 MillionLazada · Monthly Active Users (Million): 180 MillionTokopedia · Monthly Active Users (Million): 90 MillionTiki · Monthly Active Users (Million): 30 MillionBukalapak · Monthly Active Users (Million): 25 Million
StatisticsCross-border E-commerce
行业估算 / Industry Estimates (Analysys Yi Guan, Momentum Works)2026-07-10
2021 · Shopee: 420 USD billion2021 · Lazada: 210 USD billion2022 · Shopee: 479 USD billion2022 · Lazada: 260 USD billion2023 · Shopee: 550 USD billion2023 · Lazada: 310 USD billion
StatisticsCross-border E-commerce
行业估算 / Industry Estimates2026-07-09
Shopee: 48 % (48%)Lazada: 22 % (22%)Tokopedia: 16 % (16%)Others: 14 % (14%)
StatisticsCross-border E-commerce
eMarketer / iPrice 2024行业估算2026-07-08
2018 · Shopee GMV: 3 Billion USD2019 · Shopee GMV: 5 Billion USD2020 · Shopee GMV: 8 Billion USD2021 · Shopee GMV: 12 Billion USD2022 · Shopee GMV: 15 Billion USD2023 · Shopee GMV: 18 Billion USD2018 · Lazada GMV: 2 Billion USD2019 · Lazada GMV: 3.5 Billion USD2020 · Lazada GMV: 5 Billion USD2021 · Lazada GMV: 7 Billion USD2022 · Lazada GMV: 9 Billion USD2023 · Lazada GMV: 10 Billion USD
StatisticsCross-border E-commerce
行业估算 / Industry Estimates (Momentum Works, eMarketer)2026-07-07
Indonesia: 35 % (35%)Vietnam: 20 % (20%)Thailand: 18 % (18%)Malaysia: 12 % (12%)Philippines: 10 % (10%)Others: 5 % (5%)
StatisticsLogistics & Supply Chain
行业估算2026-05-18
2019 · Southeast Asia E-commerce GMV: 380 Billion USD2020 · Southeast Asia E-commerce GMV: 620 Billion USD2021 · Southeast Asia E-commerce GMV: 830 Billion USD2022 · Southeast Asia E-commerce GMV: 1,000 Billion USD2023 · Southeast Asia E-commerce GMV: 1,150 Billion USD2024 · Southeast Asia E-commerce GMV: 1,300 Billion USD
StatisticsCountry & Regional Markets
Google, Temasek, Bain & Company / 行业估算2026-04-06
2023 GMV Comparison of Shopee vs Lazada in Six Southeast Asian Countries
InfographicsCross-border E-commerce

This infographic compares the GMV distribution and market share of Shopee and Lazada across Indonesia, Thailand, Vietnam, Malaysia, the Philippines, and Singapore.

2026-03-13