2023 Southeast Asia E-commerce Last Mile Delivery Market Share by Country

Market Overview

In 2023, the Southeast Asian e-commerce last mile delivery market continued to expand, with an estimated total value of $12 billion. Due to differences in population size, e-commerce penetration, and logistics infrastructure, market shares vary significantly across countries.

Shares by Key Countries

• Indonesia (35%): As the largest economy in Southeast Asia, it leads in e-commerce GMV, generating strong demand for last mile delivery, though the archipelagic geography poses logistics challenges.
• Vietnam (20%): A young population and rapidly growing digital economy drive delivery volumes, with Hanoi and Ho Chi Minh City as core markets.
• Thailand (18%): Most delivery demand concentrates in Bangkok and surrounding areas, with relatively developed infrastructure.
• Malaysia (12%): High urbanization rate but smaller market size, with delivery concentrated in the Klang Valley.
• Philippines (10%): Fragmented islands lead to higher per-order delivery costs; Manila accounts for the majority share.
• Others (5%): Includes Singapore, Myanmar, Cambodia, etc. Singapore is notable for its high average order value.

Trends and Insights

Chinese enterprises venturing overseas in last mile logistics should prioritize Indonesia and Vietnam, while paying attention to local partnerships (e.g., with local couriers or crowd-sourcing platforms). National policies (e.g., Indonesia's localization requirements) and infrastructure differences will influence model choices.