Industry Structure Share of Chinese Enterprises Going Overseas to Japan and South Korea in 2024
In 2024, games and cross-border e-commerce together account for over 65% of Chinese enterprises' overseas presence in Japan and South Korea, followed by social entertainment and utility apps.
Industry Distribution Overview
Based on industry estimates, the revenue structure of Chinese enterprises going overseas to Japan and South Korea in 2024 presents the following distribution:
- Games (35%): As mature global gaming markets, Japan and South Korea have seen Chinese game companies continuously penetrate through refined operations and localization strategies, with standout genres like anime-style and SLG.
- Cross-border E-commerce (30%): Platforms like SHEIN and Temu have expanded rapidly in Japan and South Korea, leveraging supply chain advantages and high cost-performance goods to capture market share.
- Social Entertainment (20%): Short video, live streaming, and social apps are popular among young users. TikTok and Bigo attract local audiences with localized content.
- Utility Apps (10%): Including practical tools, photo editing, etc., they claim a certain share through lightweight and free models.
- Others (5%): Covering fintech, enterprise services, education, and other emerging fields, still in the exploratory stage.
Market Characteristics
Japan and South Korea have extremely high demands for quality and localization. Chinese enterprises need to deeply adapt to cultural differences and regulatory environments. Games and e-commerce have established mature ecosystems, while social entertainment and utility apps face fierce competition from local giants.
Data Notes
The above data is based on public financial reports, industry reports, and reasonable estimates, for reference only. Actual data may vary due to different statistical scopes.