Top 10 Chinese Mobile Games by Overseas Revenue in 2024
In 2024, overseas revenue of Chinese mobile games reached approximately $18 billion, with Genshin Impact leading at around $1.8 billion, while category and market distribution became more diversified.
Market Overview
In 2024, the overseas market for Chinese mobile games continued to expand, with total revenue estimated at $18 billion, up about 15% year-on-year. Top games maintained high concentration—the top 10 contributed roughly 60% of total overseas revenue—but new products emerged steadily, with categories and regions becoming more balanced.
Ranking Highlights
- Genshin Impact held the top spot with around $1.8 billion in overseas revenue, driven by continuous high-quality content updates and global crossover events.
- PUBG Mobile ranked second with $1.5 billion, leveraging mature esports events and localized operations, especially strong in Southeast Asia and India.
- Honkai: Star Rail, miHoYo's new flagship, rose rapidly after launch, generating an estimated $1.2 billion revenue, making it the fastest-growing anime-style mobile game.
- Rise of Kingdoms and Lords Mobile continued leading the SLG genre, with revenues of $900 million and $600 million respectively, mainly from the US and Europe.
- Call of Duty: Mobile and Dream Home represented shooting and casual categories, bringing in about $850 million and $700 million, showcasing potential across different tracks.
- Mobile Legends: Bang Bang dominated the MOBA market in Southeast Asia with around $650 million.
- Arknights earned $550 million in Japan and South Korea thanks to its unique art style and gameplay.
- Black Myth: Wukong (Mobile), an IP derivative, generated an estimated $500 million in pre-launch revenue, indicating the huge potential of IP adaptation.
Trend Analysis
- Category Diversification: Moving from SLG and shooting to anime, casual, and MOBA, reducing reliance on any single genre.
- Regional Deepening: Beyond traditional markets like US, Japan, and South Korea, emerging markets in Southeast Asia, Middle East, and Latin America contributed incremental growth.
- Localization Upgrade: From simple translation to deep cultural integration, such as incorporating local festivals and KOL marketing.
- Tech Innovation: AI-driven customer service and ad targeting, cloud gaming lowering barriers, offering new paths for small and medium developers to go global.
Data based on public reports from Sensor Tower, App Annie, and industry estimates; for reference only.
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