Brand Globalization
36Brand-building data and playbooks across DTC, overseas marketing, reputation and localization.
Digital Ad Spend Composition in Key Markets 2024: China, US, Europe, Southeast Asia
This infographic compares the share of digital ad spending by channel across China, the US, Europe, and Southeast Asia, highlighting channel preferences and market maturity differences.
China Overseas Enterprises Marketing Spend Forecast (2024-2026)
Over the next two years, total overseas marketing spending by Chinese companies is expected to grow steadily, with digital channels increasing share, though pace may slow due to global economic uncertainty.
Top 10 Chinese Global Brands by Overseas Social Media Followers in 2024
2025 In-depth Report on Chinese Enterprises' Overseas Marketing: Status, Drivers, Challenges, and Recommendations
This report systematically reviews the current landscape of overseas marketing for Chinese enterprises, analyzes the dual drivers of globalization and digitalization, identifies key challenges such as cultural adaptation and data compliance, and offers actionable recommendations.