Top 5 Chinese Overseas Apps by Global Downloads in Q3 2024: ByteDance Leads, E-commerce Trio Follows
In Q3 2024, ByteDance's TikTok and CapCut ranked top two globally among Chinese overseas apps, followed by TEMU, SHEIN, and AliExpress in third to fifth places.
Overview
Based on estimates from industry analyst Sensor Tower, the top 5 Chinese overseas apps (non-gaming) by combined downloads on the global App Store and Google Play in Q3 2024 (July-September) are:
- TikTok: ~180 million downloads (including international version of Douyin)
- CapCut: ~120 million downloads (international version of Jianying)
- TEMU: ~100 million downloads (Pinduoduo's cross-border e-commerce)
- SHEIN: ~80 million downloads (fast fashion cross-border e-commerce)
- AliExpress: ~60 million downloads (Alibaba's global marketplace)
Trend Analysis
- ByteDance Duo: TikTok maintains its social video dominance, while CapCut grows steadily with video editing demand, jointly accounting for nearly 60% of the top 5's total downloads.
- E-commerce Trio: TEMU, SHEIN, and AliExpress represent extreme low price, fast fashion, and full-category models respectively. TEMU entered the top 3 for the first time with aggressive advertising, while SHEIN and AliExpress grew steadily.
- Regional Differences: TikTok excels in Southeast Asia and Latin America; TEMU gains share in North America and Europe; SHEIN is popular in the Middle East and Europe; AliExpress covers emerging markets like Russia and Brazil.
Notes
- Data are Sensor Tower estimates; actual downloads may vary by ±10%.
- Excludes downloads from China market and third-party Android stores (e.g., Huawei, Xiaomi app stores).
- This ranking reflects downloads only, not revenue or active users.
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