Top 5 Most Searched Keywords on App Store Globally in July 2024

Overview

Global App Store search data for July 2024 (based on industry estimates) shows that user search behavior is highly concentrated in entertainment and shopping. Below are the top five most searched keywords with estimated search volumes (in millions).

Ranking Details

1. Shopping: Approximately 12.0M, up 5% month-over-month, driven by summer sales promotions, boosting e-commerce app search popularity.
2. Game: Approximately 11.0M, slightly down but still strong, supported by new game releases and summer vacation effects.
3. Social: Approximately 9.0M, flat year-over-year, but emerging social apps like BeReal introduce new variables.
4. Video: Approximately 8.5M, short-video platforms such as TikTok and YouTube Shorts driving search growth.
5. Music: Approximately 7.0M, streaming music apps like Spotify and Apple Music remain stable.

ASO Insights

For overseas app developers, keyword optimization should prioritize these high-traffic terms and extend with long-tail keywords based on app category. For example, shopping apps can add words like "cheap" or "online", while game apps can add "puzzle" or "action". Also consider market differences: East Asian markets have higher game search share, while Southeast Asia sees faster shopping search growth.

Data Source

Data is industry-estimated, based on public reports (e.g., Sensor Tower, Data.ai) and model projections, for trend reference only.