2023 Global Major Live Commerce Platforms GMV Ranking
In 2023, the global live commerce market continued to grow, with TikTok Shop leading at about $4.4 billion GMV, followed by Shopee Live and LazLive.
Overview
Live commerce continued its strong growth in 2023, particularly in markets outside China. Based on public data and industry estimates, we compiled a GMV ranking for major platforms in 2023. The ranking covers TikTok Shop, Shopee Live, LazLive, Amazon Live, and YouTube Shopping.
Ranking Data
Estimated GMV for each platform in 2023 (in billions of USD):
- TikTok Shop: 4.4
- Shopee Live: 3.2
- LazLive: 1.8
- Amazon Live: 1.2
- YouTube Shopping: 0.9
Interpretation
- TikTok Shop, with its massive user base and efficient recommendation algorithm, rapidly expanded in Southeast Asia and Western markets, becoming the leader in non-China live commerce.
- Shopee Live and LazLive benefited from the explosive growth of the Southeast Asian e-commerce market, especially in Indonesia and Thailand.
- Amazon Live and YouTube Shopping have some scale but are constrained by user habits and platform ecosystems, resulting in slower growth.
Notes
The ranking is based on public reports, market research, and reasonable estimates; actual figures may vary due to statistical methodologies and exchange rate fluctuations. As more platforms enter the space in 2024, competition may intensify.
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