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“本土化” — 5 results
2024 In-depth Report on Creator Marketing for Chinese Enterprises Going Global: Status, Drivers, Challenges and Recommendations
This report analyzes the current state of creator marketing for Chinese enterprises going global on short-video and social media platforms, explores growth drivers, key challenges, and provides actionable strategic recommendations.
China’s Global Expansion Outlook 2025-2026: OFDI and Digitalization as Twin Engines
Over the next two years, Chinese companies going global will navigate external risks alongside internal upgrading, with outward non-financial direct investment expected to grow steadily while digital marketing and localization become critical strategies.
2024 Chinese Companies Going Global: From Scale Expansion to Capability Building
Based on public data and industry estimates, this report analyzes the current status, drivers, key challenges, and recommendations for Chinese companies going global, highlighting the shift from product export to brand, technology, and localization capabilities.
2025 In-Depth Analysis of Overseas Social Media Platforms: Status, Drivers, Challenges, and Recommendations for Chinese Enterprises Going Global
This report analyzes the competitive landscape, user growth drivers, compliance and content ecosystem challenges of major overseas social media platforms (TikTok, Instagram, YouTube, etc.), and offers platform selection and operational strategy recommendations for Chinese enterprises expanding globally.
2024-2026 Outlook for Chinese Global Brands' Overseas Reputation and PR
Over the next two years, the positive mention rate for Chinese global brands overseas is expected to rise steadily, with PR strategies shifting from reactive defense to proactive trust-building.