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“变现策略” — 2 results

2024 Casual Game Revenue Structure Comparison (US, China, Japan)

Based on industry data, compares IAP and advertising revenue shares in US, China, and Japan casual game markets, offering monetization strategy insights for overseas expansion.

2026-05-23

ReportsGames Global

2025 In-Depth Analysis of Chinese Casual & Hyper-Casual Games Going Global: Status, Drivers, Challenges, and Recommendations

Based on public data and industry estimates, this report outlines the current status of Chinese casual & hyper-casual game overseas expansion, analyzes key drivers (ad monetization, TikTok ecosystem, emerging market penetration), highlights major challenges (rising UA costs, platform policy volatility, gameplay homogenization), and offers practical recommendations on differentiation, hybrid monetization, and localized operations.

2026-07-23