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Market OutlookLogistics & Supply Chain·2026-06-04

2024-2026 China Outbound First-Mile Logistics Outlook: Rate Volatility and Structural Shifts

Over the next 1-2 years, first-mile freight rates will dip then stabilize, emerging market routes gain demand, and digitalization & green initiatives accelerate.

2024-2026 China Outbound First-Mile Logistics Outlook: Rate Volatility and Structural Shifts

Overall Market Trends

Over the next 1-2 years, the global trade landscape continues to evolve, and China's outbound first-mile logistics faces three major challenges: freight rate volatility, route restructuring, and operational model upgrades. It is expected that freight rates on major routes will moderately decline in the first half of 2025, then stabilize and rebound in the second half; in 2026, rates will oscillate within a range due to global economic recovery and new vessel deliveries.

Key Drivers

  • Capacity Supply: New ship deliveries are concentrated in 2024-2025, with container capacity growing by 5%-7%, capping rate upside.
  • Demand Structure: Cross-border e-commerce (especially in emerging markets like Southeast Asia, Latin America, and the Middle East) becomes the main incremental driver, while growth in traditional Europe-U.S. routes slows.
  • Geopolitics: Events like Red Sea diversions reduce effective capacity, but the impact is gradually being absorbed.
  • Cost Side: Fuel prices, port congestion fees, and carbon emission surcharges provide a floor.

Regional Route Outlook

  • Europe-U.S. Main Routes: Rates fall from 2024 highs, with average annual decline of 10%-15% in 2025, stabilizing in 2026.
  • Emerging Market Routes: China-Southeast Asia and China-South America lanes see volume growth of 8%-12% per year with lower volatility, becoming new profit centers.
  • Africa & Central Asia: Driven by infrastructure improvement and industrial relocation, volume growth leads.

Operational Model Innovation

  • Digital Platforms: End-to-end online booking, warehouse coordination, and customs clearance penetration expected to exceed 40% by 2026.
  • Green Logistics: Alternative fuel vessel orders exceed 30% of newbuilds; low-carbon surcharges gradually normalize.
  • Multimodal Transport: Sea-rail network expansion reduces total cost from inland to port.

Risks & Uncertainties

  • Deeper-than-expected global recession could drastically cut trade volumes;
  • Escalation of geopolitical conflicts could disrupt routes;
  • Exchange rate fluctuations affect export competitiveness and logistics costs.

Overall, the first-mile market enters a "new steady state." Companies should flexibly adjust contract strategies, optimize route mixes, and accelerate digital transformation to navigate the diverging landscape.

Source: 行业估算. Data is compiled from public sources such as UN Comtrade and industry estimates, for research reference only and not investment advice.

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