Global EV Sales Regional Share in 2024: China Nearly Half
In 2024, global EV sales reached about 17.5 million units, with China accounting for 45%, Europe 25%, North America 15%, and others 15%.
Regional Landscape of Global EV Market
According to data released by the International Energy Agency (IEA) in early 2025, global electric vehicle (including BEV and PHEV) sales reached approximately 17.5 million units in 2024, up about 20% year-on-year. The market structure shows a "one superpower with multiple strong players" pattern:
- China: Sales of about 7.88 million units, accounting for 45%. Supported by favorable policies, well-developed charging infrastructure, and the rise of local brands, China continues to dominate the global EV market. Brands such as BYD, NIO, and XPeng contributed most of the growth.
- Europe: Sales of about 4.38 million units, 25% share. Despite a slight decline in Germany due to subsidy cuts, the Nordic and Southern European markets grew strongly, with automakers like Volkswagen and Stellantis accelerating electrification.
- North America: Sales of about 2.63 million units, 15% share. The U.S. market grew rapidly under the Inflation Reduction Act (IRA), with Tesla still leading, but traditional giants like Ford and GM also launched multiple EV models.
- Other regions: Sales of about 2.63 million units, 15% share. This mainly includes South Korea, Japan, India, Southeast Asia, and Latin America. Hyundai and Kia performed strongly, while India and Thailand became emerging growth poles driven by policies.
Trend Insights
The regional structure has remained stable in the past two years, but China's share has slightly decreased (from 47% in 2023), while Europe and North America saw modest gains. As electrification accelerates in emerging markets, the "other regions" share is expected to increase further after 2025. Chinese companies going global should focus on Europe, Southeast Asia, and Latin America, leveraging localized production and brand partnerships to capture market share.
Related content

2024 Revenue Composition of Chinese Consumer Electronics Brands in Five Overseas Markets
In 2024, Chinese consumer electronics brands are projected to generate US$10 billion in overseas revenue, with significant product mix differences across North America, Europe, Southeast Asia, Latin America, and the Middle East.

2025-2026 Outlook for Chinese Consumer Electronics Brands Overseas
Chinese consumer electronics brands are expected to maintain 10-15% annual shipment growth in emerging markets over the next two years, driven by cost-effectiveness and channel expansion.
Top 5 Global Smartwatch Shipments in 2023: Apple Leads, Huawei and Xiaomi Follow

2025 Deep Analysis of Chinese Consumer Electronics Overseas Expansion: Status, Drivers, Challenges, and Recommendations
Based on public data and industry estimates, this report analyzes the current status of Chinese consumer electronics going global, including market size, key categories, and regional distribution, examines drivers such as supply chain advantages and technology iteration, highlights challenges like trade barriers and insufficient brand premium, and proposes recommendations on localization, innovation, and compliance.