Top 10 Chinese Mobile Game Publishers in Southeast Asia by Revenue 2024
In 2024, miHoYo leads Chinese mobile game publishers in Southeast Asia with $150M revenue, followed by Tencent and NetEase.
Top 10 Chinese Mobile Game Publishers in Southeast Asia by Revenue 2024
Southeast Asia, a key region for Chinese mobile game overseas expansion, has seen intensifying competition. According to industry estimates, total revenue of Chinese publishers in SEA reached approximately $800 million in 2024, up 15% YoY. This ranking is based on public data and reasonable estimates, listing the top 10 publishers by revenue.
Ranking Data (Unit: Million USD)
| Rank | Publisher | 2024 Revenue (Million USD) |
|---|---|---|
| 1 | miHoYo | 150 |
| 2 | Tencent | 120 |
| 3 | NetEase | 100 |
| 4 | Lilith | 80 |
| 5 | Moonton | 70 |
| 6 | IGG | 60 |
| 7 | Yotta | 50 |
| 8 | Shell | 40 |
| 9 | DianDian | 35 |
| 10 | 37Games | 30 |
Key Findings
- High concentration: The top 3 (miHoYo, Tencent, NetEase) accounted for about 46% of total revenue, driven by hit titles like Genshin Impact, PUBG Mobile, and Knives Out.
- Growth drivers: miHoYo saw strong growth with Honkai: Star Rail, while Tencent and NetEase leveraged esports and social features to maintain user engagement.
- Differentiated competition: Moonton’s Mobile Legends: Bang Bang dominates the MOBA segment, while Lilith’s Rise of Kingdoms performs steadily in SLG.
- Rising newcomers: DianDian and 37Games have scaled up through casual and simulation genres.
Market Context
The SEA mobile game market is projected to reach $3.5 billion in 2024, with Chinese publishers holding about 23% share. Indonesia, Thailand, and Vietnam are core revenue sources, with mobile penetration continuing to rise.
Note: The above data are estimates and for reference only; actual operational figures may differ.
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